Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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Our clients continue to perform well in the ShareASale Top 100 Power Rankings, with four AP-managed programs currently in the top ten. Shutterfly currently sits in the number one spot. Their program includes brands Tiny Prints, Wedding Paper Divas, Treat, and BorrowLenses. Tiny Prints was regularly ranked as one of the top programs on ShareASale before it was consolidated into the Shutterfly program. Three other AP clients rank in the top ten, with Zulily coming in at number four, adidas...
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One of the biggest aggravations for retailers with affiliate programs continues to be coupon sites that target the company’s trademark in both paid and organic search. This tactic is used to snag customers who are often already on the site or in the shopping cart and costs merchants money without delivering much value. It can also damage the brand when these offers turn out to be invalid or misrepresented. However, one very clever merchant recently turned the tables, giving a prominent...
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This article was originally published in Relevance.  Imagine you’re in a nice hotel in a city you’re unfamiliar with, and you’re looking for some help making dinner reservations at a popular restaurant. What would most people do in this situation? They’d ask the concierge for recommendations. Now, imagine that after asking the concierge for a recommendation, he responds, “Before I recommend this restaurant, I have to tell you about every time I’ve eaten there in the past...
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We're teaming up with Impact Radius to bring you a free webinar about the evolution of affiliate marketing. Join us Wednesday, November 19th at 11:00 a.m. PST to learn from two of the industry's foremost experts. AP founder and managing director Robert Glazer will walk through the transformation of the affiliate industry and the changes innovative managers have made to upgrade their programs from Gen 1 to Gen 2. Todd Crawford, vice president of strategic initiatives at Impact Radius, will...
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Affiliate marketing is changing. For years it was dominated by expensive programs that did little more than cannibalize existing customers brought in by other channels. Marketing managers have come to realize these programs are so full of fraud and off-brand promotion they often end up doing more harm than good. But to eliminate affiliate marketing completely is to miss out on a huge opportunity. Properly managed affiliate marketing programs can account for 10-20% of online sales and have...
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How does affiliate marketing work? To those on the outside, affiliate marketing can seem like a black box. It’s inner workings are mysterious to most marketers and in many companies it’s not treated with the same seriousness as other channels. Some marketers, only familiar with the bad reputation acquired by some industry players in the 2000s, deride it as a source of spam and little more. The truth is much more complicated. It’s true that affiliate programs can be sources of phantom...
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This article originally appeared in Smart Insights The globalization of e-commerce, coupled with a growing American demand for British goods, has many UK retailers eyeing the US market. And with global B2C e-commerce expected to reach $1.5 trillion this year, they’re not alone. Retailers across the world are tapping into this lucrative consumer base with sophisticated affiliate programs. With global retail affiliates like RetailMeNot, rewardStyle, and ShopStyle gaining in popularity,...
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Last month the AP team traveled to Seattle for the annual Shop.org Summit, where we had great conversations with marketers from all across the country. Over and over again we heard how e-commerce sites are tired of trying to game the system. There’s been a major sea change in digital marketing over the last few years. As the industry matures, digital channels are no longer seen as separate silos. They’re being integrated into overall strategy with a renewed focus on brand...
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Acceleration Partners recently introduced new affiliate programs for Bonobos and Rent the Runway. We'll manage both programs on the ShareASale network. Bonobos, the e-commerce-driven men’s apparel brand, launched its program this summer. It intends to partner with men’s fashion, lifestyle, shopping, and fitness sites. The affiliate program for Rent the Runway, a company that provides unprecedented access to luxury fashion through designer dress and accessory rentals, is designed to form...
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Are you going to be at the Shop.org Summit in Seattle later this month? Be sure to catch Bob Glazer. He’s hosting a roundtable there on Wednesday October 1st, from 12:15 - 1:15 in the Expo Hall at Table #15. Register today to reserve your spot! Given the size of the affiliate channel (it currently accounts for 10-20% of online sales), there is shockingly little content out there for marketers looking to maximize their affiliate marketing efforts. Many marketers have read about how many...
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AP’s Vice President of Performance Marketing, Meghan Schwartz Joseph, published an article in the August issue of FeedFront Magazine. The article focused on the important issue of making sure your affiliate program is properly aligned with your brand. Many members of the affiliate industry have rightfully been focused on attribution - separating out incremental affiliate revenue from that cannibalized from other sources. Their goal is to cut out the commissions they are wasting on...
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In July, members of AP’s affiliate team attended the BlogHer Annual Conference in San Jose, CA. Not only did we get to enjoy the event’s awesome tenth anniversary conference and connect with bloggers from all over the country, but we also hosted a special breakfast to show our appreciation for some of the amazing bloggers who have helped make our affiliate programs so successful. One morning of the conference eighty bloggers gathered at the First to Market restaurant in San Jose along...
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