Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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The FTC continues to crack down on affiliate marketing, highlighting the need for merchants to work with a trusted affiliate management partner who will ensure they’re in compliance with all FTC rules and regulations. A recent summary judgment ruling by a United States District Court forced affiliate marketing network LeadClick Media and its parent company, CoreLogic, to turn over $16 million in “ill-gotten gains” earned through affiliate marketing. Many of the affiliates in...
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This is the second installment of our partner spotlight series. In this post, we highlight how CJ Affiliate’s Content Certified Program is making it easier for advertisers and publishers to connect by making content more accessible. For many affiliate marketers, managing an affiliate program can be time consuming especially when it comes to finding the right publishers to promote their products. Not only do marketers need to continuously recruit quality affiliates but they also need to...
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Dozens of brands, from the online game "Clash of Clans" to superglue maker Loctite, recently gambled millions of dollars by putting out Super Bowl ads. But it's difficult to tell how this promotion impacts the success of a business, despite the high cost. Instead, what if you used a marketing channel where you paid for the marketing spend only after a sale was made? That's the beauty of affiliate marketing. This pay-per-acquisition marketing channel is one of the most effective online...
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If you have ever walked door-to-door selling wrapping paper or made a hundred cupcakes for a bake sale, then you know just how time-consuming school fundraisers can be. Rewarding? Yes. Significant ROI? Not so much. But just like any organization, schools occasionally need to raise money. Fortunately, with the advent of email, social media, and online shopping, fundraising is actually easier than ever. Plus, there’s little-to-no risk of blisters or burnt fingers. Here’s how it works....
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Although e-commerce heats up like chestnuts on an open fire during the holiday season, online shopping is active all year long. In fact, holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Spring is here, and with it a few special dates and observances. Mark these on your calendar and think ahead if you could do any promotions around them. We’ve included some fun ideas below for adding some seasonal creativity to your...
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This article was originally published on SteamFeed. Why don’t consumers trust native advertising? On the HBO talk show “Last Week Tonight With John Oliver,” Oliver said that native ads try to fool consumers by posing as editorial content. In the way he speaks about it, native advertising is a new fad that only exists in its current digital form. But little does he know, native advertising is only a new term for the digital age. Marketers have been trying to reach their target...
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Affiliate Transparency
Welcome to the first installment of our partner spotlight series. In this post, we highlight how Affiliate Window is bolstering relationships among advertisers, publishers and networks by providing full visibility into the consumer path to purchase. In the early days, affiliate marketing was an effective channel for monetizing websites, but as new digital channels emerged and big name retailers entered the e-commerce space, marketers demanded more transparency from their partners. What’s...
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This article was originally published in Multichannel Merchant. For retailers, e-commerce is the bread and butter of any digital strategy. The acquisition of new customers, retention of existing patrons and the harvesting of sales revenue make up the lifeline of a healthy company. But for small-to-mid-sized merchants with the pressure to increase sales quickly with a limited budget, driving these results can be a bit of a challenge based on the minimum costs and level of effort it takes to...
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BrandVerity recently released a report that sheds light on one of the issues we’ve been talking about for years: PPC trademark hijacking. In the e-commerce world, branded search advertising can be one of the most effective digital marketing channels, bringing in purchase-minded visitors for relatively little spend. But here’s the rub. According to BrandVerity’s report, brands are losing tens of thousands of visitors per month from other sites bidding on trademarked brand names and...
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On the surface, an affiliate program seems like a straightforward pay-for-performance setup. You simply kick back part of a sale to the third-party website that drove a customer to your site. No risk; all reward. In fact, it feels so much like a traditional sales commission structure that it’s hard not to interpret it that way. However, the definition of affiliate revenue can be misleading and result in commission payments that are out of line with the value created. The Face Value of...
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Coupon sites have been a hot topic in affiliate marketing over the last few years. As recently as two or three years ago, they dominated most affiliate programs. When engaged program managers dug into attribution, however, they found that much of the revenue these sites were driving wasn’t incremental. Though many merchants have shifted focus to content bloggers, coupon sites can still be an important piece of an affiliate program. For certain kinds of retailers they’re absolutely...
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Green Business Strategy
How to Develop an Effective Affiliate Marketing Strategy A few months ago we published a post that focused on the ins and outs of how affiliate marketing works. A compelling point made in the post was that, if managed properly, affiliate marketing can bring in up to 10-20% of online revenue and have an ROI among the highest of any online channel. There’s no question that marketing through the affiliate channel can be a boon for sales, brand awareness, average order value, site visits,...
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