Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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This article was originally published by Performance In. Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”. That means that incrementality measures more than just new customers — it is about sales that result from your marketing efforts through media partners that may not have...
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Exciting news! Acceleration Partners has been named a finalist for two Pinnacle Awards at Affiliate Summit West 2015. Acceleration Partners has been nominated for OPM/Agency of the Year with ebove & beyond and Schaaf-PartnerCentric. This is the second year in a row we've had the honor of being nominated for this award. Bob Glazer has also been nominated as Affiliate Marketing Advocate with Brian Littleton and Tricia Meyer. It’s an honor to be nominated alongside so many...
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This article originally appeared in Retail Online Integration. Making sure that your affiliate program is prepared for the holiday season is critical to making the most of this high-traffic time. Follow these 12 rules to make sure your affiliates are taking part in the happiest time of the year for e-commerce: 1. Tell affiliates about promotions early on so that they have time to prepare content in advance. There's a lot of competition for their time and site real estate; make it as easy...
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This article originally appeared in FeedFront Magazine. As the world of online retail grows increasingly global, many European merchants are looking to expand to the mega market of the United States and Canada. However, many of these companies have stumbled with their affiliate programs as they cross the pond. Why? One likely factor is the difference between the affiliate industry in North America and Europe when it comes to regulations, the agency/network landscape, and...
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Online shopping on Cyber Monday was the biggest online shopping day in history with an 8.5 percent increase in online sales.  Thanksgiving through Cyber Monday was popular too with overall online sales up 12.6 percent. Acceleration Partners' data mirrors these trends with the Thanksgiving through Cyber Monday weekend persisting as the busiest shopping days of the year to date for e-commerce companies. For the full holiday weekend, Thanksgiving through Cyber Monday, affiliates reported...
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Our clients continue to perform well in the ShareASale Top 100 Power Rankings, with four AP-managed programs currently in the top ten. Shutterfly currently sits in the number one spot. Their program includes brands Tiny Prints, Wedding Paper Divas, Treat, and BorrowLenses. Tiny Prints was regularly ranked as one of the top programs on ShareASale before it was consolidated into the Shutterfly program. Three other AP clients rank in the top ten, with Zulily coming in at number four, adidas...
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One of the biggest aggravations for retailers with affiliate programs continues to be coupon sites that target the company’s trademark in both paid and organic search. This tactic is used to snag customers who are often already on the site or in the shopping cart and costs merchants money without delivering much value. It can also damage the brand when these offers turn out to be invalid or misrepresented. However, one very clever merchant recently turned the tables, giving a prominent...
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This article was originally published in Relevance.  Imagine you’re in a nice hotel in a city you’re unfamiliar with, and you’re looking for some help making dinner reservations at a popular restaurant. What would most people do in this situation? They’d ask the concierge for recommendations. Now, imagine that after asking the concierge for a recommendation, he responds, “Before I recommend this restaurant, I have to tell you about every time I’ve eaten there in the past...
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We're teaming up with Impact Radius to bring you a free webinar about the evolution of affiliate marketing. Join us Wednesday, November 19th at 11:00 a.m. PST to learn from two of the industry's foremost experts. AP founder and managing director Robert Glazer will walk through the transformation of the affiliate industry and the changes innovative managers have made to upgrade their programs from Gen 1 to Gen 2. Todd Crawford, vice president of strategic initiatives at Impact Radius, will...
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Affiliate marketing is changing. For years it was dominated by expensive programs that did little more than cannibalize existing customers brought in by other channels. Marketing managers have come to realize these programs are so full of fraud and off-brand promotion they often end up doing more harm than good. But to eliminate affiliate marketing completely is to miss out on a huge opportunity. Properly managed affiliate marketing programs can account for 10-20% of online sales and have...
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How does affiliate marketing work? To those on the outside, affiliate marketing can seem like a black box. It’s inner workings are mysterious to most marketers and in many companies it’s not treated with the same seriousness as other channels. Some marketers, only familiar with the bad reputation acquired by some industry players in the 2000s, deride it as a source of spam and little more. The truth is much more complicated. It’s true that affiliate programs can be sources of phantom...
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This article originally appeared in Smart Insights The globalization of e-commerce, coupled with a growing American demand for British goods, has many UK retailers eyeing the US market. And with global B2C e-commerce expected to reach $1.5 trillion this year, they’re not alone. Retailers across the world are tapping into this lucrative consumer base with sophisticated affiliate programs. With global retail affiliates like RetailMeNot, rewardStyle, and ShopStyle gaining in popularity,...
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