Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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This article was originally published in Internet Retailer. A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marketing channels. Doing it badly can reward the wrong programs or affiliates. But there are ways to do it well. When a soccer team scores a goal, which player deserves the credit? Of course, the easiest answer is the player who kicked the ball past the goalie, but it might not be the...
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These days lots of retailers who are very successful in their native countries are looking to take their business abroad. For many e-commerce companies, affiliate programs are a major revenue driver and merchants anticipate they will be a key component of global expansion. Though technology has made it easier than ever to operate a global business, there are still many potential pitfalls. The same is true of a global affiliate program. Many merchants with strong affiliate programs in their...
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Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate sales and reach new customers. Properly managed, it can even kill two birds with one stone by getting your brand in front of a completely new audience and generating incremental sales. The challenge...
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Last week Pinterest announced that it will be removing all affiliate links, redirects, and trackers from pins on its site, effectively ensuring that affiliate won’t be able to make money through the popular social media platform. The pins to which these links were attached will remain, just without the special affiliate links that make tracking (and payment) possible. Here’s the official statement issued by Pinterest: We are removing affiliate links to ensure we’re providing the...
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How 360° Affiliate Management™ can make the difference between a good program and a great one No time of year exposes the weaknesses in an affiliate program like the Black Friday/Cyber Monday wave of holiday shopping. It’s a crazy time of year for e-commerce, when everything that can go wrong, will go wrong. But it also presents a huge opportunity, with some businesses raking in 10 percent or more of their annual revenue in just a few short days. Whether your affiliate program gets...
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Affiliate Summit West has come and gone, but it left a lasting impression on affiliate marketers, agencies, publishers, and the media as to the future and focus of the industry. Affiliate marketing has evolved by leaps and bounds since the late '90s when brands first started paying websites commissions for driving new customers. With the explosion in the number of merchants and affiliates, the proliferation of digital marketing channels (search, social, mobile, display, email), and the...
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Acceleration Partners founder and managing director Robert Glazer was recently featured in an interview with Heather Vale of Performance Marketing Insider. They chat about how the affiliate industry is changing, particularly how an increasing amount of focus is being placed on the intersection of brand marketing and performance marketing, an area traditionally underserved in the affiliate space. Bob also talks a little about what makes the AP approach unique, including the level of detail...
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This article originally appeared in Multichannel Merchant. Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. From new methods of attribution and new frontiers in mobile to non-traditional partnership opportunities to global expansion, 2015 will bring lots of changes to the industry. I’ve identified five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your...
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Acceleration Partners won the Outsourced Program Manager (OPM)/Agency of the Year category at the 2015 Affiliate Summit Pinnacle Awards! The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space. Award winners are recognized because they are innovative leaders with vision and influence. “We are honored to be recognized by our peers as an innovator in the rapidly evolving affiliate marketing industry and this is a...
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2015 is here which means marketers are reflecting on past successes and contemplating what the new year will bring. Digital channels grew by leaps and bounds in 2014, with global advertising spend increasing 16.7 percent and surpassing 25 percent of all media spending for the first time. This trend will continue in 2015 with global spend on digital predicted to jump 15 percent bolstered by mobile and social ad campaigns. To support digital marketers during this important planning period,...
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RAMP Affiliate Management
New affiliate management solution will meet needs of small to mid-sized e-commerce retailers. Acceleration Partners, a digital strategy and affiliate marketing firm, announced today the official launch of RAMP™ after a five-month beta period. RAMP™ is an affiliate marketing management solution designed for small to mid-sized e-commerce retailers. RAMP™ solves the dilemma faced by retailers who want to develop a quality affiliate marketing program, but whose online revenue is not...
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Recently the FTC (Federal Trade Commission) sent letters of warning to sixty companies that made improper disclosures in print and TV ads, including twenty of the largest advertisers in the country. The action, dubbed Operation Full Disclosure, singled out ads featuring disclosures that were hard to find, misleading, or lacking in important information. Those sixty companies will have to correct the ads in question, and the FTC recommends that all companies review all of their advertisements...
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