Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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This article was originally published on SteamFeed. Why don’t consumers trust native advertising? On the HBO talk show “Last Week Tonight With John Oliver,” Oliver said that native ads try to fool consumers by posing as editorial content. In the way he speaks about it, native advertising is a new fad that only exists in its current digital form. But little does he know, native advertising is only a new term for the digital age. Marketers have been trying to reach their target...
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Affiliate Transparency
Welcome to the first installment of our partner spotlight series. In this post, we highlight how Affiliate Window is bolstering relationships among advertisers, publishers and networks by providing full visibility into the consumer path to purchase. In the early days, affiliate marketing was an effective channel for monetizing websites, but as new digital channels emerged and big name retailers entered the e-commerce space, marketers demanded more transparency from their partners. What’s...
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This article was originally published in Multichannel Merchant. For retailers, e-commerce is the bread and butter of any digital strategy. The acquisition of new customers, retention of existing patrons and the harvesting of sales revenue make up the lifeline of a healthy company. But for small-to-mid-sized merchants with the pressure to increase sales quickly with a limited budget, driving these results can be a bit of a challenge based on the minimum costs and level of effort it takes to...
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BrandVerity recently released a report that sheds light on one of the issues we’ve been talking about for years: PPC trademark hijacking. In the e-commerce world, branded search advertising can be one of the most effective digital marketing channels, bringing in purchase-minded visitors for relatively little spend. But here’s the rub. According to BrandVerity’s report, brands are losing tens of thousands of visitors per month from other sites bidding on trademarked brand names and...
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On the surface, an affiliate program seems like a straightforward pay-for-performance setup. You simply kick back part of a sale to the third-party website that drove a customer to your site. No risk; all reward. In fact, it feels so much like a traditional sales commission structure that it’s hard not to interpret it that way. However, the definition of affiliate revenue can be misleading and result in commission payments that are out of line with the value created. The Face Value of...
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Coupon sites have been a hot topic in affiliate marketing over the last few years. As recently as two or three years ago, they dominated most affiliate programs. When engaged program managers dug into attribution, however, they found that much of the revenue these sites were driving wasn’t incremental. Though many merchants have shifted focus to content bloggers, coupon sites can still be an important piece of an affiliate program. For certain kinds of retailers they’re absolutely...
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Green Business Strategy
How to Develop an Effective Affiliate Marketing Strategy A few months ago we published a post that focused on the ins and outs of how affiliate marketing works. A compelling point made in the post was that, if managed properly, affiliate marketing can bring in up to 10-20% of online revenue and have an ROI among the highest of any online channel. There’s no question that marketing through the affiliate channel can be a boon for sales, brand awareness, average order value, site visits,...
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Consumers want not only the convenience and accessibility of online shopping, they also want a seamless transition between all their shopping experiences – both online and offline. And, of course, they want to get a good deal when they make a purchase. Unfortunately, many retailers miss prime opportunities to connect with shoppers because they only invest in online advertisers to drive online sales, and offline advertising to drive offline sales. The concept of using online budgets to...
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This article was originally published in Internet Retailer. A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marketing channels. Doing it badly can reward the wrong programs or affiliates. But there are ways to do it well. When a soccer team scores a goal, which player deserves the credit? Of course, the easiest answer is the player who kicked the ball past the goalie, but it might not be the...
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These days lots of retailers who are very successful in their native countries are looking to take their business abroad. For many e-commerce companies, affiliate programs are a major revenue driver and merchants anticipate they will be a key component of global expansion. Though technology has made it easier than ever to operate a global business, there are still many potential pitfalls. The same is true of a global affiliate program. Many merchants with strong affiliate programs in their...
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Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate sales and reach new customers. Properly managed, it can even kill two birds with one stone by getting your brand in front of a completely new audience and generating incremental sales. The challenge...
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Last week Pinterest announced that it will be removing all affiliate links, redirects, and trackers from pins on its site, effectively ensuring that affiliate won’t be able to make money through the popular social media platform. The pins to which these links were attached will remain, just without the special affiliate links that make tracking (and payment) possible. Here’s the official statement issued by Pinterest: We are removing affiliate links to ensure we’re providing the...
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