Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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Acceleration Partners recently introduced new affiliate programs for Bonobos and Rent the Runway. We'll manage both programs on the ShareASale network. Bonobos, the e-commerce-driven men’s apparel brand, launched its program this summer. It intends to partner with men’s fashion, lifestyle, shopping, and fitness sites. The affiliate program for Rent the Runway, a company that provides unprecedented access to luxury fashion through designer dress and accessory rentals, is designed to form...
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Are you going to be at the Shop.org Summit in Seattle later this month? Be sure to catch Bob Glazer. He’s hosting a roundtable there on Wednesday October 1st, from 12:15 - 1:15 in the Expo Hall at Table #15. Register today to reserve your spot! Given the size of the affiliate channel (it currently accounts for 10-20% of online sales), there is shockingly little content out there for marketers looking to maximize their affiliate marketing efforts. Many marketers have read about how many...
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AP’s Vice President of Performance Marketing, Meghan Schwartz Joseph, published an article in the August issue of FeedFront Magazine. The article focused on the important issue of making sure your affiliate program is properly aligned with your brand. Many members of the affiliate industry have rightfully been focused on attribution - separating out incremental affiliate revenue from that cannibalized from other sources. Their goal is to cut out the commissions they are wasting on...
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In July, members of AP’s affiliate team attended the BlogHer Annual Conference in San Jose, CA. Not only did we get to enjoy the event’s awesome tenth anniversary conference and connect with bloggers from all over the country, but we also hosted a special breakfast to show our appreciation for some of the amazing bloggers who have helped make our affiliate programs so successful. One morning of the conference eighty bloggers gathered at the First to Market restaurant in San Jose along...
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A largely unnoticed, yet important event in affiliate attribution occurred a few weeks ago and may set the stage for larger industry changes. The change was made by our friends at Wayfair.com, a major online home store for furniture and decor, which significantly altered how it will compensate and value the affiliates in its program. In a notice sent to all affiliates (included below), Wayfair announced it was moving to a system whereby it would pay the last affiliate site that a visitor...
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In March several members of the Acceleration Partners team spent a packed few days at Affiliate Management Days in San Francisco. The event featured a great mix of industry veterans and new players looking to learn the ins and outs of affiliate marketing. AP Founder and Managing Director Robert Glazer was fortunate enough to have the opportunity to deliver a keynote speech on how affiliate marketing is growing up. He outlined many of the changes that are taking place in the industry and what...
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Click fraud isn’t new. Savvy marketers have known about it for some time. But the amount of fraud is so staggering - and the digital marketing industry’s response so lackadaisical - that the situation is approaching a tipping point that is sure to drive changes in media buying. The Wall Street Journal picked up the topic in a recent article, reporting that “36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites.” This...
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For the last several years Google has been cracking down on spam and many low-quality sites have disappeared from Google’s results. For most sites, it’s pretty black and white: generate quality original content, and you should be fine. But there are some legitimate sites that have been caught in a gray area by the recent algorithm changes. Among these are affiliates, which often feature content distributed by merchants, and, thus, which are in danger of violating Google’s prohibition...
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  Let’s just say it: email is a scourge of humanity. Yes, it’s made our lives so much easier in so many ways - and we almost surely take it for granted - but is there anything more stressful than an overflowing inbox? Or, one of those work days that you spend doing nothing but answering emails, which seem to multiply like the heads of the Hydra - every time you take care of one, two more spring up in its place. We understand this problem is particularly acute for affiliates, who...
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Can’t get enough Bob Glazer? Then head to AM Days March 19-20 in San Francisco. Bob’s giving a keynote address on the affiliate marketing industry’s latest transformation. He’ll be talking about what savvy marketers are doing to their affiliate marketing programs to fend off fraud, off-brand promotion, and misplaced incentive that reward affiliates for delivering existing, instead of new, customers. He’ll shine light on the emerging Gen 2 of affiliate marketing, including best...
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It’s not going to come as a surprise to anyone who pays even cursory attention to digital marketing that mobile technology is changing the way businesses attract and interact with their customers. But what does mobile mean for affiliate marketing specifically? In affiliate marketing, as in the rest of the digital world, mobile traffic is exploding. On ShareASale, one of the major affiliate marketing networks, 25% of traffic and 20% of transactions came from mobile devices in 2013. That’s...
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The affiliate marketing team here at Acceleration Partners is always looking for innovative new ways to work with our clients and expand the scope of their programs. One of our new successful methods is the creation of storefronts that allow our merchants to partner with all kinds of non-traditional affiliates who otherwise wouldn’t be involved in affiliate marketing at all. How It Works A merchant creates a partnership with a school or other nonprofit cause, and sets up a co-branded...
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