Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

BlogHerBreakfastCrop
In July, members of AP’s affiliate team attended the BlogHer Annual Conference in San Jose, CA. Not only did we get to enjoy the event’s awesome tenth anniversary conference and connect with bloggers from all over the country, but we also hosted a special breakfast to show our appreciation for some of the amazing bloggers who have helped make our affiliate programs so successful. One morning of the conference eighty bloggers gathered at the First to Market restaurant in San Jose along...
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wayfair
A largely unnoticed, yet important event in affiliate attribution occurred a few weeks ago and may set the stage for larger industry changes. The change was made by our friends at Wayfair.com, a major online home store for furniture and decor, which significantly altered how it will compensate and value the affiliates in its program. In a notice sent to all affiliates (included below), Wayfair announced it was moving to a system whereby it would pay the last affiliate site that a visitor...
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In March several members of the Acceleration Partners team spent a packed few days at Affiliate Management Days in San Francisco. The event featured a great mix of industry veterans and new players looking to learn the ins and outs of affiliate marketing. AP Founder and Managing Director Robert Glazer was fortunate enough to have the opportunity to deliver a keynote speech on how affiliate marketing is growing up. He outlined many of the changes that are taking place in the industry and what...
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ClickFraudCrop
Click fraud isn’t new. Savvy marketers have known about it for some time. But the amount of fraud is so staggering - and the digital marketing industry’s response so lackadaisical - that the situation is approaching a tipping point that is sure to drive changes in media buying. The Wall Street Journal picked up the topic in a recent article, reporting that “36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites.” This...
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GoogleInsideCrop
For the last several years Google has been cracking down on spam and many low-quality sites have disappeared from Google’s results. For most sites, it’s pretty black and white: generate quality original content, and you should be fine. But there are some legitimate sites that have been caught in a gray area by the recent algorithm changes. Among these are affiliates, which often feature content distributed by merchants, and, thus, which are in danger of violating Google’s prohibition...
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AffiliateLaptopCrop
  Let’s just say it: email is a scourge of humanity. Yes, it’s made our lives so much easier in so many ways - and we almost surely take it for granted - but is there anything more stressful than an overflowing inbox? Or, one of those work days that you spend doing nothing but answering emails, which seem to multiply like the heads of the Hydra - every time you take care of one, two more spring up in its place. We understand this problem is particularly acute for affiliates, who...
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AMDCrop
Can’t get enough Bob Glazer? Then head to AM Days March 19-20 in San Francisco. Bob’s giving a keynote address on the affiliate marketing industry’s latest transformation. He’ll be talking about what savvy marketers are doing to their affiliate marketing programs to fend off fraud, off-brand promotion, and misplaced incentive that reward affiliates for delivering existing, instead of new, customers. He’ll shine light on the emerging Gen 2 of affiliate marketing, including best...
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MobileCrop
It’s not going to come as a surprise to anyone who pays even cursory attention to digital marketing that mobile technology is changing the way businesses attract and interact with their customers. But what does mobile mean for affiliate marketing specifically? In affiliate marketing, as in the rest of the digital world, mobile traffic is exploding. On ShareASale, one of the major affiliate marketing networks, 25% of traffic and 20% of transactions came from mobile devices in 2013. That’s...
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The affiliate marketing team here at Acceleration Partners is always looking for innovative new ways to work with our clients and expand the scope of their programs. One of our new successful methods is the creation of storefronts that allow our merchants to partner with all kinds of non-traditional affiliates who otherwise wouldn’t be involved in affiliate marketing at all. How It Works A merchant creates a partnership with a school or other nonprofit cause, and sets up a co-branded...
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RetailCrop
AP Founder and Managing Director Bob Glazer recently published an article in Retail Online Integration detailing why ‘last in’ affiliate attribution needs a second look. Attribution is one of the hottest topics in marketing at the moment and has a major impact on how online businesses make decisions. Attribution determines which marketing channels get credit for a given sale. Many sites give every channel receives 100% credit for every buyer that interacts with it. But this setup leads...
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SantaCrop
Affiliate marketing can have a dark side and, unfortunately, many small businesses just beginning to explore the affiliate channel can get caught up in it. A recent article in the New York Times highlights the plight of the Santa Claus Christmas store in Santa Claus, IN. After joining an affiliate network, the store saw a surge in affiliate sales, but discovered their affiliates were largely cannibalizing their existing customers – and earning a commission doing it. Savvy heads of...
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ASWCrop
A few weeks ago the Acceleration Partners team was barely above water as we juggled the intensely busy holiday season. Supporting clients’ affiliate programs was our top priority, but combined with end-of-year meetings, celebrations and personal commitments, the days were jammed packed. It was with great honor and pride that we were told we’d been nominated for OPM/Affiliate Agency of the Year at the Affiliate Summit Pinnacle Awards. With 2014 here, we finally get to digest this...
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