• Click Fraud Isn’t New: And Here’s How to Avoid It

    3933748843_fd7822767b_bClick fraud isn’t new. Savvy marketers have known about it for some time. But the amount of fraud is so staggering – and the digital marketing industry’s response so lackadaisical – that the situation is approaching a tipping point that is sure to drive changes in media buying.

    The Wall Street Journal picked up the topic in a recent article, reporting that “36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites.” This represents billions of dollars wasted every year on advertising seen only by bots and not the desired end users. This behavior is a byproduct of some perverse incentives by those who sell this media and poor oversight and analytics from the buyers.

    At Acceleration Partners we’ve been very proactive and vocal about addressing and limiting fraud in online marketing. How? By taking the power away from bots and algorithms and empowering actual people. It’s not hard for companies to protect the integrity of their brands and prevent fraud—they just need their marketers to actually know where their dollars are spent and how their programs are running. They also need to ask questions when things don’t make sense and not be confused by complicated responses that don’t actually answer the question directly.

    Know Where Your Ads Are Running

    First and foremost, marketers need to understand where their ads are being placed. Lack of visibility opens brands up to fraud and also improper representation of the brand. The goal is to place ads on quality sites with content relevant to the brand. When marketers take the time to look at sites where their ads are running, this is usually obvious.

    Part of this entails being vigilant about what ad networks and DSP’s you use. It is important to screen networks for trustworthiness and to avoid networks that place ads on hundreds or thousands of sites without proper visibility At the end of the day a human being may often need to be involved in making the call about whether a site is relevant enough to an ad and excluding those that aren’t and it takes sophisticated technology to monitor and detect fraud in what is an ongoing arm’s race.

    CPA Is the Ideal Payment Model

    One way to cut down on fraud is to pay for an actual sale or lead instead of a click. This cost-per-acquisition (CPA) model is ideal, but it won’t be possible to implement across the board. The next best thing is a cost-per-click (CPC) model followed by cost-per-impression (CPI). It’s important to note that there are no hard and fast rules. Fraud is still possible in a CPA model, it’s just harder to pull off than click and impression fraud as it requires a sale. However, each channel needs to be looked at under an ROI lens and at some point reviewed by human eyes. Also, no matter what type of media you are buying, your reporting should measure that media on a CPA basis, especially for e-commerce and ideally with multi-channel attribution to ensure that the spend is incremental.

    Watch for Outliers

    Make sure someone is watching for data that is outside of the norm, especially in display advertising. For example, if the click-through rate (CTR) from a site is well above the industry standard of 0.2% to 0.25%, that could very well be an indication of fraud. The same goes for huge spikes of traffic from a site without any apparent cause or relevance to the brand.

    Looking at geography can also help.  With both display and affiliate marketing, a good way to detect fraud is to look at traffic by country. Large amounts of traffic from Russia, India or Southeast Asia to a site that targets U.S. customers could also indicate fraud, especially if conversion rates or related metrics for that traffic are well below normal.

    Understand Who Is Promoting Your Brand

    In affiliate marketing especially, we believe it’s important to know who is promoting your brand. Develop a relationship with your best affiliates so that if something looks questionable, there’s a real person to ask about it and work with to address the problem. A person-to-person relationship can go a long way toward making sure promotion is consistent with the brand image.

    In large part, the current fraud crisis is due to the fact that human beings have been removed from large chunks of the digital marketing process. Last year, for example, more than half of display ad buys were made using automated systems. By 2017 that number is expected to grow to 80%. If humans are carefully overseeing this automation, this can work, but too often the machines are left to do things on their own which has both brand and fraud implications. The marketing world now has plenty of big data, what we need is really smart people reviewing this data and using their judgment to limit fraud and ensure brand relevance in digital marketing. This way companies can expect stronger ROI on all their paid performance marketing programs.

    Photo via JD Hancock on Flickr.

    Google

  • How Affiliates Can Avoid the Wrath of Google

    4249731778_ab4fc01fd9For the last several years Google has been cracking down on spam and many low-quality sites have disappeared from Google’s results. For most sites, it’s pretty black and white: generate quality original content, and you should be fine.

    But there are some legitimate sites that have been caught in a gray area by the recent algorithm changes. Among these are affiliates, which often feature content distributed by merchants, and, thus, which are in danger of violating Google’s prohibition on duplicate content.

    Word has finally come down from Google offering a little clarification of its position regarding affiliates. As with most of Google’s decrees, this one took the form of an innocuous blog post on Google’s Webmaster Central Blog (an excellent resource for anyone who manages a website).

    It specifically calls out affiliates as sites with thin or duplicate content. Google’s major problem is that much affiliate content is syndicated across hundreds or thousands of different sites.

    Here’s the word straight from the horse’s mouth:

    If your site syndicates content that’s available elsewhere, a good question to ask is: “Does this site provide significant added benefits that would make a user want to visit this site in search results instead of the original source of the content?” If the answer is “No,” the site may frustrate searchers and violate our quality guidelines. As with any violation of our quality guidelines, we may take action, including removal from our index, in order to maintain the quality of our users’ search results.

    Let’s unpack this. First it’s important to know Google prizes original, quality content. If you just throw up content you receive from a merchant, Google considers that content not original, and you run the risk of incurring Google’s wrath.

    One way to keep Google happy is to use the content you receive as a guideline or template. Re-write it so it’s in your own voice. Add a paragraph or two that addresses the concerns of your specific audience. There’s a reason people come to your site, and it’s not so they can read generic content. Putting a little effort into making sure all the content you put up on your site is original can go a long way, not just with Google but with the people visiting your site, too.

    What happens if you don’t do this and just keep the duplicate content? It’s likely you could suffer the consequences of an angry Googlebot. This could include complete removal from its index – a death sentence for most sites. What’s far more likely is that your site will simply drop in the rankings, possibly several pages. Only 8.5% of traffic even makes it past the first page, so getting downgraded could have the same practical effects as being removed from the index completely.

    How can you prevent running afoul of the law? Google has Affiliate Guidelines that are worth taking a gander at if you hope to earn money as an affiliate. Here are the major takeaways:

    -Create original content – Some duplicate content (such as product descriptions from merchants) is impossible to avoid. But, if you can embellish the content you get from merchants you will only be doing yourself a favor.

    -Provide value to the visitor – Google’s primary concern is providing a great search experience for users. If the company sees people are responding well to your content, you are less likely to be punished. Spend some time in Google Analytics looking at user engagement data such as bounce rate and average time on site. Do what you can to try to get these numbers moving in the right direction.

    -Post more than affiliate content – It seems counterintuitive, but one of the best ways to make money as an affiliate is to post about more than just affiliate content. Create posts that aren’t promoting anything. People don’t like to be marketed to all the time. Non-affiliate content will create an audience receptive to your product recommendations.

    Creating original content is tough and time-consuming, but it’s the only surefire way to avoid being downgraded in Google. As its algorithm gets better and better every day, thin affiliates with duplicate content will continue to be punished. Have other questions about being an affiliate? Check out our Affiliate FAQs.

    Google

    Photo via Robert Scoble on Flickr.

  • How Affiliates Can Organize Their Emails for Success

    7K0A9914

    Let’s just say it: email is a scourge of humanity. Yes, it’s made our lives so much easier in so many ways – and we almost surely take it for granted – but is there anything more stressful than an overflowing inbox? Or, one of those work days that you spend doing nothing but answering emails, which seem to multiply like the heads of the Hydra – every time you take care of one, two more spring up in its place.

    We understand this problem is particularly acute for affiliates, who can easily get overwhelmed by emails from the merchants they promote and their affiliate program managers. We recently got an email from one affiliate who revealed she had more than 2,000 unread emails in her inbox just from affiliate marketing.

    So, in an effort to make things a little easier, we wanted to share some of our email best practices to help you get ahead of the game. Hopefully these tips for general organization will help you approach each day efficiently, confident you are staying on top of all the information being sent your way, help you to get a handle on the best offers from your favorite merchants in no time and make you a more profitable affiliate!

    Single Out AP’s Emails

    The first thing to do is set up a rule for all emails ending in @acceleration-partners.com to be funneled into a specific folder, one you check every day. Many affiliates are active members of several different AP merchants. This will keep all of their emails in one place for you to find, so you never lose track of another $5 or $10 blog bonus again!

    On those super busy days, or weeks, we all have, this will make it easier to track down the info you need about a hot sale.

    Organize the Rest of Your Inbox

    In addition to creating a special folder for AP emails, it may also help to create folders for all of your different merchants. That way, when an email comes in involving one of them you can file it away and get it out of your inbox as soon as you have read it and done whatever you need to do. Not only will a little organization make emails a lot easier to find, but an empty inbox will give you an amazing feeling of zen.

    There are dozens of different email providers out there, so it’s impossible to provide detailed instructions for organization to everyone. Here are links to tutorials for some of the top email networks:

    -Gmail

    -Hotmail

    -AOL

    -Yahoo

    And everyone can check out this article from Macworld full of super helpful tips.

    Try an External Email Service

    There are also third-party services that can make this task a little easier. Try unroll.me, for example, for a fast and easy way to clean up your inbox. This will help you get rid of old subscriptions that are taking up way too much space and blocking your ability to scan the rest of your email. Plus it offers other cool features like combining all of your subscriptions into one email.

     Respond as Quickly as Possible

    One of the easiest ways for email to become too overwhelming is letting it sit too long in your inbox without reading it or taking action. It piles up and before you know it you have a long list of unread emails that’s too intimidating to tackle.

    Keeping on top of your email, responding quickly, and filing emails in the appropriate folder will go a long way toward maintaining email peace of mind. But as an affiliate it could also make you some extra money.

    Most of the emails AP sends out to affiliates feature an offer for you to promote on your own for a $5 bonus. We almost always include a sample blog post, something that is easily copied and pasted onto your site so you don’t have to go digging through ShareASale for your specific affiliate link HTML.

    Bookmark our submission page in your browser and submit your link when we send out opportunities. It only takes about five minutes and could earn you $5-10.

    Don’t get discouraged if taming your email seems like a Herculean task. It takes time to create an efficient process, but it’ll pay off many times over in the long run. What are your favorite tips for organizing your email inbox? Let us know in the comments below!

    Google

  • Catch Bob Glazer with Discounted Passes to AM Days

    AMDSF14_AccelPartnersCan’t get enough Bob Glazer? Then head to AM Days March 19-20 in San Francisco.

    Bob’s giving a keynote address on the affiliate marketing industry’s latest transformation. He’ll be talking about what savvy marketers are doing to their affiliate marketing programs to fend off fraud, off-brand promotion, and misplaced incentive that reward affiliates for delivering existing, instead of new, customers.

    He’ll shine light on the emerging Gen 2 of affiliate marketing, including best practices for

    -Conducting a conversation rate analysis to look for abnormalities

    -Monitoring brand/trademark use

    -Adopting a multi-tiered approach to attribution.

    By popular demand Early Bird AM Days registration has been extended by one week to Friday January 31st. If you sign up by Friday to get the early bird rate and you use the discount code in the picture, you’ll save over $600 on your pass!

    Google

  • How Mobile Is Changing Affiliate Marketing

    7K0A0603It’s not going to come as a surprise to anyone who pays even cursory attention to digital marketing that mobile technology is changing the way businesses attract and interact with their customers. But what does mobile mean for affiliate marketing specifically?

    In affiliate marketing, as in the rest of the digital world, mobile traffic is exploding. On ShareASale, one of the major affiliate marketing networks, 25% of traffic and 20% of transactions came from mobile devices in 2013. That’s up 100% from the year before. Clearly, given this rate of growth, everyone involved in affiliate marketing is going to have to embrace mobile if they want to succeed.

    How to Optimize for Mobile

    For standard affiliates – bloggers who refer visitors to merchant sites through ads or content – not much has changed. These affiliates just need to make sure their sites are properly optimized for mobile. Merchants, too, should make sure their sites and affiliate programs are properly set up for mobile.

    Here are some technical steps sites can take right now to optimize for mobile:

    1. Remove disruptive creative content

    ○      Eliminate flash creative, sliders, Lightbox image galleries

    ○      Remove modal pop-ups and required log-in for entry to the site

    2. Website visual optimization

    ○      Increase the size of link targets to make touching easier on mobile devices

    ○      Limit the use of sliders in favor of longer scrolling pages

    ○      Reduce the number of categories and subcategories so that navigation is easier

    3. Order checkout and affiliate tracking

    ○      Streamline checkout process to only required fields

    ○      Ensure affiliate tracking pixel is installed on mobile checkout pages, including checkout on m. sites

    ○      If tracking sales through mobile app purchases, sign-ups, or downloads, ensure affiliate tracking is installed on purchase page

    4. Optimize e-mail marketing campaigns

    ○      Use mobile responsive design using HTML 5

    ○      Eliminate use of rotating creative

    New Opportunities

    In addition to changing the way people interact with traditional affiliates, mobile has also opened up opportunities for completely new affiliates that didn’t exist just a few years ago. Some of the most exciting are affiliates that buy mobile advertising space in apps and mobile games.

    Some affiliates build apps specifically for merchants. If a merchant doesn’t already have an app where users can shop, these affiliates will build one based on the affiliate product feed. Mximo, for example, is an affiliate that enables brands to launch their very own mobile catalogue and shop app.

    Affiliate networks such as ShareASale are embracing this mobile revolution and now offer the ability to integrate the affiliate tracking pixel into the app so purchases can be tracked through ShareASale. If someone places an order through that app, the affiliate that built it receives a commission.

    Acceleration Partners is excited to help our affiliates maintain their success through the mobile revolution and help our merchants capitalize on the new opportunities created by mobile. To discover more about our innovative affiliate marketing practice, please visit our Affiliate Program Management page.

    Google

  • Storefronts Expand the Potential of Affiliate Marketing

    TinyPrintsBigThe affiliate marketing team here at Acceleration Partners is always looking for innovative new ways to work with our clients and expand the scope of their programs. One of our new successful methods is the creation of storefronts that allow our merchants to partner with all kinds of non-traditional affiliates who otherwise wouldn’t be involved in affiliate marketing at all.

    How It Works

    A merchant creates a partnership with a school or other nonprofit cause, and sets up a co-branded storefront on their website. When supporters of the organization click on the co-branded Storefront tracking link and make a purchase from the site, the merchant donates a portion of the sale to the organization. The storefront is thus a mutually beneficial arrangement, driving extra business to the merchant and making it easy for schools and other organizations to raise money.

    For example Acceleration Partners helped facilitate a Tiny Prints storefront for Highlands Preschool in Piedmont, California. Tiny Prints set up a co-branded page on the Tiny Prints website featuring Highlands Preschool’s name and pictures and an assortment of Tiny Prints products.

    The storefront allowed parents and other friends of the school to purchase personalized holiday cards from Tiny Prints. For every purchase someone made through this special storefront, Tiny Prints donated 13% of the sale to the school.

    The storefront was a win-win for everyone. For Tiny Prints, it brought in sales that might not ordinarily have come in. For the school, it was an efficient tech-friendly way to raise money. For parents, it was a great way to support the school while buying holiday cards they likely would have purchased anyway. With programs like these, the days of kids tediously going door-to-door peddling popcorn or wrapping paper or flower bulbs are quickly fading.

    The Potential of Storefronts

    The most exciting aspect of storefronts is that they turn entities not normally involved in affiliate marketing into high-quality affiliates. And because they have a personal relationship with the people they’re referring, it’s much easier for them to make a sale.

    Storefronts aren’t limited to schools and other nonprofits. Almost any professional can be turned into an affiliate; the sky’s the limit.

    Let’s say a sporting goods company wants to create an affiliate storefront. They could establish relationships with personal trainers and set up a special section of their site to which these trainers could refer their clients. When the clients make a purchase, the sporting goods company makes a sale they otherwise might not have and the trainers earn a commission. Everybody wins.

    AP is excited to continue exploring the potential of storefronts in 2014. For more information about our unique approach to affiliate marketing, please visit our Affiliate Program Management page.

    Google

  • Bob Glazer Featured in Retail Online Integration

    ctsAP Founder and Managing Director Bob Glazer recently published an article in Retail Online Integration detailing why ‘last in’ affiliate attribution needs a second look.

    Attribution is one of the hottest topics in marketing at the moment and has a major impact on how online businesses make decisions. Attribution determines which marketing channels get credit for a given sale.

    Many sites give every channel receives 100% credit for every buyer that interacts with it. But this setup leads to problems: conversions get ‘double counted’ and the company ends up overpaying for sales.

    To fix this problem some companies adopted ‘last in’ attribution, giving the last channel a buyer interacted with credit for the sale. But this discounts the contributions of channels (and affiliates) earlier in the process.

    ‘Last in’ attribution leads to inaccuracies because in today’s digital world people often interact with multiple channels before making a purchase. And in the affiliate world, attribution is even more important because it determines who gets paid. ‘Last in’ attribution incentivizes low quality affiliates to come up with tactics that ensure they’re the last interaction – and the one who gets paid.

    In the article, Bob fully explains the problem with ‘last in’ attribution and sheds light on how some of the best affiliate programs are finding a way around it. Check it out!

     

  • Affiliate Marketing Grows Up

    3143344301_e52339ca1a_bAffiliate marketing can have a dark side and, unfortunately, many small businesses just beginning to explore the affiliate channel can get caught up in it.

    A recent article in the New York Times highlights the plight of the Santa Claus Christmas store in Santa Claus, IN. After joining an affiliate network, the store saw a surge in affiliate sales, but discovered their affiliates were largely cannibalizing their existing customers – and earning a commission doing it.

    Savvy heads of acquisition marketing and chief marketing officers of larger e-commerce brands have been looking under the hood of their affiliate marketing programs for a few years now. After finding they were full of fraud, off-brand promotion and affiliates who bring existing–not new—customers, they re-aligned their programs.

    We’re proud to say many turn to Acceleration Partners to assess and revise their affiliate programs – or re-launch them completely – with an emphasis on eliminating fraud and increasing transparency and profitability.

    Being blindsided by the “dark side of affiliate marketing” is really only a risk for businesses that aren’t managing their programs correctly.

    The Old Way: Gen 1 Affiliate Marketing

    Unfortunately, as poor Santa Claus found out the hard way, most Gen 1 programs are too good to be true and tend to fall short in the following ways:

    1. Program management: Gen 1 programs tend to be managed by very junior people in-house and/or an affiliate network being paid a percentage of all transactions, a serious financial conflict of interest.
    2. Success metrics: They prioritize quantity over quality and measure success by the number of affiliates and overall revenue.
    3. Payout: They place a high value on referral volume and the ‘last-in’ always receives the commission, encouraging affiliates to manipulate their tactics.
    4. Affiliate make-up: 80% or more of their affiliates are low-value coupon sites or loyalty/toolbar software tools, many of which use deceptive tactics to generate clicks and set cookies.
    5. Transparency: They have little to no transparency; e-retailers don’t know where affiliate traffic originates or what the affiliate did to get the click.

     

    These problems have been resolved by savvy retailers and affiliate program managers in the emerging Gen 2 affiliate marketing programs.

    Transparency & Profitability: Gen 2 Affiliate Marketing

    Gen 2 programs are less about volume and direct revenue and more about affiliate value and brand awareness. While they seem smaller, they actually create more incremental demand and new customer acquisition. Here’s what sets Gen 2 programs apart:

    1. Program management: Gen 2 programs are overseen by experienced in-house managers or specialized firms focused on the program’s bottom line.
    2. Success metrics: They are measured by new customer acquisition and/or incrementality, with a multi-channel attribution model identifying overlaps with other channels.
    3. Payout: They compensate affiliates based on who the affiliate is, the type of promotion they do, brand relevance, and the value they bring, not simply their volume.
    4. Affiliate make-up: They strive for the top 20 affiliates to comprise less than 50% of the program, excluding or severely limiting traditionally high volume – but low value – affiliate sites and actively recruiting content sites, such as blogs, and business development partners.
    5. Use of networks: Programs tend to use fewer networks and eschew the bigger-is-better philosophy. Many Gen 2 retailers have also transitioned from using traditional integrated affiliate networks that include management to independent tracking platforms that offer tracking de-coupled from program management.
    6. Transparency: They make it a priority to know what each affiliate is doing, especially the top 25 in the program. Getting referring URL data is mandatory. When an affiliate’s activities and results don’t add up, they ask simple questions such as “Can you show me an example of this campaign and where it’s promoted?” to root out bad apples. They also ensure that affiliate reporting overlaps with other marketing channels to identify which customers are new and which overlap with other channels.

     

    Don’t let horror stories about Gen 1 affiliate programs scare you away from the channel as a whole. Just be sure to seek out a high-quality affiliate program that follows the tenets of Gen 2 affiliate marketing.

    The changes overtaking the industry are finally delivering on the original promise of affiliate marketing. It now has the potential to deliver the highest return on investment of any online marketing channel, but only if you avoid the dark side of Gen 1.

    For more information about Acceleration Partners’ Gen 2 programs, please visit our Affiliate Program Management page.

    Photo via Stéfan on Flickr. 

    Google

  • Acceleration Partners’s Clients Continue to Win Top Spots on ShareASale Index

    shareasaleOur programs are once again dominating the ShareASale Power Ranking index! While our Tiny Prints and Blurb affiliate programs have enjoyed top rankings for more than a year, we’re proud to announce our adidas and zulily programs have cracked the Top 5 at #3 and #4, respectively. Tiny Prints currently sits at the #1 spot, and with Blurb coming in at #7, our clients are enjoying fantastic success this year.

    In addition to its worldwide brand recognition, adidas’ affiliate program success can be credited to our focus on creating long-term relationships with high-quality, content-based affiliate partners.

    Just six months ago, Acceleration Partners helped migrate online boutique zulily from its Google Affiliate Network to ShareASale, and today’s #4 Power Ranking speaks for itself. The company saw success with our targeted marketing efforts around strategic promotions and giveaways, as well as a foundation of quality affiliate partnerships.

    For these and all our clients, our approach is always thoughtful and strategic. We build programs around each company’s unique goals and objectives—and the program success is our validation. We couldn’t be happier to see this level of performance from these programs and are dedicated to making all our clients top industry performers.

    Learn more about our affiliate marketing services here.

  • Seven Tips for Being a Successful Affiliate

    Be-a-Successful-AffiliateBecoming an affiliate can be a great way to make money online. But, it’s not as easy as creating a website and watching the money roll in. There are plenty of nuances that could mean the difference between making money and languishing in obscurity. These seven tips will help you get the most out of being an affiliate:

    1. Promote products and brands you genuinely like – The first mistake rookie affiliates make is to focus their site on what they think will earn the most money. Paradoxical as it sounds, the best way to make money isn’t to focus on what seems most profitable but on what you are passionate about. Furthermore promote products and brands you genuinely like. True passion for a product shines through. Chances are the same qualities that made you a fan will make quick converts of your visitors, too. And if you promote an inferior product, it will negatively impact your authority and your ability to promote other products in the future.

    2. Focus on a niche – The Internet is a big pond, and it’s growing by the second, especially now that Google is placing such an emphasis on fresh content. If you want to get noticed, focus your content on a specific niche. You’ll have much less competition, and your visitors will be passionate about the topic. After you become an authority in your niche, then you can expand to cover broader topics.

    3. Learn SEO – Before you can make money, you have to bring people to your site. That means becoming familiar with search engine optimization (SEO) which helps sites show up – and rank higher – in search engine rankings. SEO may seem intimidating, but there are plenty of online resources that can teach you everything you need to know. To get started, take a look at Search Engine Land, Moz, and Google’s Webmaster Central Blog.

    4. Content is king – The most important component of SEO is fresh, useful content. If your site isn’t updated regularly with relevant content, chances are it won’t rank very well with search engines. Plus, many affiliate program managers weed out spammy sites that aren’t updated frequently. If your site doesn’t have quality content or hasn’t seen an update in months, it could mean you don’t get approved as an affiliate at all.

    5. Embrace technology – Although platforms like WordPress have made it easier than ever to start a website, true success still requires a modicum of technical knowledge. Learn basic HTML so you can make improvements to your site. Set up Google Webmaster Tools and explore the available information, especially crawl errors and HTML improvements. Most of these problems are easily fixed with a little technical know-how and can significantly improve your search engine rankings.

    6. Utilize analytics – Check out Google Analytics. It’s a powerful free tool that can help you figure out who’s coming to your site and what they’re doing there. Every decision you make – from the information architecture to what you write as content – should be informed by the user behavior reported in analytics. It can also help you figure out which merchant partners perform well. Weed out the low performers, such as sites to which you are sending a lot of traffic, but which aren’t generating sales. And remember, the merchant that pays the highest commission won’t necessarily be the one that brings the most revenue. Be sure to investigate conversion rates, and make decisions based on the bottom line.

    7. Use social media – Success as an affiliate involves more than just building a site; it’s about building an audience that trusts your recommendations. In today’s world that means maximizing social media to engage fans and bring them back to your site. Look into Facebook, Twitter, Google+ and Pinterest. They might not all be useful – you eventually might want to embrace others – but they’re a good place to start.

    There’s a lot more to it, but these tips will get you started on your way to earning money and ensure affiliate program managers view you as a high-quality partner.

    Google