Category Archives: Digital Strategy

Read about the digital strategy best practices that can take your website and e-commerce business to the next level.

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Mobile shopping is now mainstream. Sales made via a mobile device in the U.S. grew 56 percent in 2015. That’s nearly four times as fast as U.S. e-commerce growth. These are just a few reasons why, in 2017, top players in e-commerce will be dialing in to new mobile technologies that go well beyond just having a mobile-friendly site or user-friendly app. For more interesting facts and figures related to why mobile is transforming e-commerce, check out our buzzing infographic below.
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Let the Q4 fun begin! To get your holiday marketing season off to a merry and bright start, we’ve put together a fun and festive holiday infographic full of shopping and spending stats. We hope you find it as interesting as a pumpkin spice pudding and candy cane frappuccinos.
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Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove that affiliate marketing is one of the most profitable, highly-valuable channels out there, some players still engage in black hat tactics that reflect...
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As online shopping increases, the nuanced laws surrounding how e-commerce companies must collect sales tax from online purchases has grown increasingly complex. To try and simplify the process, House Judiciary Committee Chairman, Bob Goodlatte, R-VA, has drafted the Online Sales Tax Simplification Act of 2016. According to the Performance Marketing Association, the legislation would “create a federal solution to the state-by-state approach that impacts affiliate marketers. However,...
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Holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Although it may seem early, the new year will be here before you know it! We’ve put together a calendar of 2017 U.S. holidays to help you plan your marketing initiatives for the coming year and make it the most successful year yet! January 16 - Martin Luther King Day Martin Luther King Jr was an inspirational leader who gave one of the most memorable speeches in...
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Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Dan Golden, President of Be Found Online, and Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch...
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The holidays are coming to town. Have you made your marketing to-do list and checked it twice? Chances are there are still a few things to wrap up and tie with a pretty bow before Q4 starts – and we’ve got the e-book to help you do it! September is a critical strategy-setting time for marketers. To help ensure you’ve got your naughty and nice list checked off before Q4 hits like a snowball in the face, we’ve put together a fun, festive and fruitful e-book titled, Q4 Strategies to...
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Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Empowering people everywhere to unlock their full potential, CreativeLive is forging a new path in online education. With free, live, immersive workshops in photography, video, design, business, audio, music, crafting, and software plus direct access to expert instructors, CreativeLive is a valued resource for millions of online students. What’s it like to work for a...
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“How can I keep my dog from opening up cabinets and closets?” This was a question I recently asked Google using my smartphone’s voice search feature. I could have typed it in to the actual search bar, but at the time, I was busy collecting all the items that Mellie, my adorable and oh-so-curious pitbull/boxer mix, drug out from most of the cabinets and closets in my apartment. So my hands were full – literally. Being able to search while driving in your car, on the go,...
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It may feel like summer just started, but across the country, school is back in session starting in August. Back-to-school is one of the largest retail season of the year – second only to the shopping frenzy over the holidays. About 54 percent of respondents from Deloitte’s 2015 Back-to-School Survey said that they plan to complete their back-to-school shopping a month before the school year starts. That means, now. So what can you do to make sure you’re prepared? Follow...
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When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting. Join our webinar with Influence & Co. on Thursday, July 28th at 2pm EDT to learn external factors impacting this relationship and how to ensure a marriage that’s successful for years to come. This webinar will provide you with some tips to reinvigorate your content so that it...
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Digital marketing is ever-changing and has become increasingly complex as companies look to engage people across multiple channels and bring these interactions together to gain a comprehensive view of their customers. With this evolution comes an amazing opportunity for marketers. They can expect more of their performance marketing agency partners, calling on them to think strategically, act nimbly,  and have efficient processes in place to drive the best results. An important first...
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