Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

Today Acceleration Partners, the leading performance marketing agency, launched the industry’s first Affiliate Grader, a free digital tool that uncovers affiliate program strengths as well as areas of improvement. From program management and compliance to affiliate recruitment and campaign optimization, Affiliate Grader measures program effectiveness and grades performance on a 1-100 scale.  The tool also provides dozens of tips as well as resources for improvement. “Our mission at...
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Many companies have an in-house team (often one person) overseeing their affiliate program and then they partner with an affiliate management agency to manage the day-to-day needs of the program. Like any relationship, this can either be a collaborative, productive, rewarding partnership or one fraught with frustration and despair. In this episode, Veronica Morales, an Associate Account Director at Acceleration Partners, shares her experience from both perspectives and gives...
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Whenever we hear a company express hesitation about launching an affiliate program or influencer marketing initiative, it’s often due to their concern about not being able to control how the affiliate is representing their brand. While there are many practical ways to alleviate this concern, the reality is that, in the era of fake news, it’s definitely a valid concern. The Rise of Fake News The pairing of social media and malevolent marketers has led to a rise in fake news...
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We’ve been talking a lot over the past few months—both internally and externally—about some of the changes facing the affiliate (performance) marketing industry. While there are many moving parts driving these changes, we think four in particular will have the most impact and take the industry to new heights in 2017 and beyond. We’ve outlined these four affiliate marketing sectors in our quick guide, “4 Affiliate Marketing Trends Ready for Lift Off in 2017.” Download it...
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Last Friday, Ebates, a leading loyalty marketplace and a subsidiary of Rakuten, announced that they have acquired Cartera Commerce, a leading provider of loyalty marketing solutions and rewards programs. The acquisition will further strengthen Ebates’ portfolio of loyalty marketing offerings and will provide customers with new programs through Cartera’s established loyalty marketing platform. And Cartera will be able to leverage Ebates’ expertise and solutions to enhance the loyalty...
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Target is partnering with Acceleration Partners to offer qualified affiliates an exclusive, limited-time opportunity to win a $500 Gift Card*! All you have to do is join the program. This offer ends on January 31, 2017 at 11:59am , so hurry up and apply today so you don't miss out! Winners will be chosen on February 7th. Official rules HERE. Target's affiliate program Target is one of the most recognized brands in the U.S. and fastest growing retail sites on the Internet. With...
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More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one of the performance marketing industry’s largest conferences. The event features tradeshow areas, educational sessions by industry experts, and networking events. As the industry grows, the lines between affiliate marketing and other forms of digital advertising continue to blur. With that in mind, here are three trends that emerged from this...
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Last Tuesday it was announced that ShareASale was acquired by Axel Springer, parent company of both Zanox and Affiliate Window, two organizations that are also in the process of merging their operations and brand. While announcement of the acquisition seemed to take many by surprise, those who have been paying close attention to the changes in the industry see this union as highly strategic and quite timely. Both companies share similar values and culture, have a client-centric focus,...
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Predictions abound for what 2017 will bring. From who will get an Oscar to what technology will rock our world, there are a lot of people who have a lot to say about the year ahead. Including us. While we may not have much of an opinion to offer in terms of who will sing the hit song of the summer or who will win the World Series, our super smart team of marketing mavens have some experienced-backed wisdom to share about what the year holds for affiliate and digital marketing. What...
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Affiliate marketing is changing rapidly and the future of affiliate marketing is no longer limited to the traditional players in the space. New partners and technology platforms have come into the mix that are shaping the affiliate channel moving forward. Brands are developing and managing strategic and integrated large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. Robert Glazer, Founder & Managing Director of Acceleration...
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In 2016, we published over 180 blog posts on a variety of subjects, ranging from affiliate marketing, influencer marketing, attribution, digital strategy and Performance Partnerships™ to company culture, leadership, industry trends and more. As we head in to a brand new year and start with a clean content slate, we thought we’d look back at our 10 most popular blog posts from 2016 (Note: these aren’t in any particular order). 1. Affiliate Marketing vs. Influencer Marketing:...
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The new year is upon us which means it’s time to reflect on the past year and make resolutions for 2017. From financial goal setting to career improvements, resolutions can span across various categories. However, healthy living tends to be the common theme for most Americans. In fact, according to a 2015 study done by Statista, 41 percent of Americans said their 2016 resolution was to live a healthier lifestyle and 39 percent said their goal was to lose weight. A lot of us say we want...
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