Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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Last Tuesday it was announced that ShareASale was acquired by Axel Springer, parent company of both Zanox and Affiliate Window, two organizations that are also in the process of merging their operations and brand. While announcement of the acquisition seemed to take many by surprise, those who have been paying close attention to the changes in the industry see this union as highly strategic and quite timely. Both companies share similar values and culture, have a client-centric focus,...
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Target is partnering with Acceleration Partners to offer qualified affiliates an exclusive, limited-time opportunity to win a $500 Gift Card*! All you have to do is join the program and keep your fingers crossed... good luck! Affiliates can earn up to 8% as a Target partner on products in a wide variety of categories and can earn even more cash through acquisition programs including REDcard ($8), Wedding Registry ($6), and Baby Registry ($4). Target is one of the most recognized...
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Predictions abound for what 2017 will bring. From who will get an Oscar to what technology will rock our world, there are a lot of people who have a lot to say about the year ahead. Including us. While we may not have much of an opinion to offer in terms of who will sing the hit song of the summer or who will win the World Series, our super smart team of marketing mavens have some experienced-backed wisdom to share about what the year holds for affiliate and digital marketing. What...
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Affiliate marketing is changing rapidly and the future of affiliate marketing is no longer limited to the traditional players in the space. New partners and technology platforms have come into the mix that are shaping the affiliate channel moving forward. Brands are developing and managing strategic and integrated large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. Robert Glazer, Founder & Managing Director of Acceleration...
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In 2016, we published over 180 blog posts on a variety of subjects, ranging from affiliate marketing, influencer marketing, attribution, digital strategy and Performance Partnerships™ to company culture, leadership, industry trends and more. As we head in to a brand new year and start with a clean content slate, we thought we’d look back at our 10 most popular blog posts from 2016 (Note: these aren’t in any particular order). 1. Affiliate Marketing vs. Influencer Marketing:...
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The new year is upon us which means it’s time to reflect on the past year and make resolutions for 2017. From financial goal setting to career improvements, resolutions can span across various categories. However, healthy living tends to be the common theme for most Americans. In fact, according to a 2015 study done by Statista, 41 percent of Americans said their 2016 resolution was to live a healthier lifestyle and 39 percent said their goal was to lose weight. A lot of us say we want...
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Mobile apps have proven to be an important part of mobile marketing, so much so that competition for exposure, downloads, and engagement has gotten fierce. To help you get the most exposure, engagement and ROI from your mobile app, we’ve put together a Quick Guide. In this short but substantial guide, you’ll learn: Strategies for getting the most exposure and engagement from your e-commerce mobile app The role of Apple, Google and Facebook in paid mobile app marketing How...
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Online shopping on Cyber Monday was the biggest online shopping day in history with sales of $3.45 billion, up 12.5% over last year. Black Friday also broke online sales record with more than $5 billion spent online, a 17.7 percent increase over 2015. This year, consumers spent $1.93 billion on Thanksgiving Day, 11.5 percent more than in 2015. Acceleration Partners’ data mirrors these trends with Thanksgiving, Black Friday and Cyber Monday persisting as the busiest shopping days of the...
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A brand new year is upon us so we reached out to 5 individuals who we consider to be giants in the affiliate marketing space and asked them what their predictions are for affiliate marketing in 2017. Here are their responses: Prediction 1: Rewarding affiliates based on customer journey attribution Mainly thanks to the available technology, in 2017 affiliate marketing should finally be able to move from its last cookie counts focus into rewarding affiliates based on customer journey...
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The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers, and as customers demand more control over the types of ads they see, affiliate marketing has proven to be an effective way to establish,...
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While the concept of influencer marketing isn’t new, it’s footprint in the land of digital marketing has grown leaps and bounds in the past few years – so much so that there’s now an actual conference around it. The first annual Influencer Marketing Days (IMD) conference was held in New York this past week and I had the pleasure of being one of the attendees. As one would expect, the who, what, when, where and how of influencer marketing was the focal point of Influencer...
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Performance Partnerships™ is a term you’re going to hear a lot about from Acceleration Partners over the next few months and well into the New Year – for three reasons. First, we believe Performance Partnerships™ are a better definition of the type of quality-focused relationships that companies are seeking from affiliate/performance marketing; two terms that are often used interchangeably but can mean different things to different people. Second, Performance Partnerships™...
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