An effective digital strategy combines a thorough analysis of the competitive landscape with an understanding of a company’s existing capabilities, economics, value proposition, and potential. We work with our clients to create a sustainable, holistic plan that drives qualified traffic and conversions.
- Complete evaluation of a company’s needs and an audit of current efforts
- Thorough and detailed market research
- Evaluation of tools and media outlets
- Development of content marketing strategy and plan
- Optimization of pages in a way that speaks to both Google and users
- e-Commerce platform evaluation and selection
- Cost-benefit analysis to determine which online channels will deliver the highest ROI
- A strategic roadmap, including detailed implementation guidelines and/or execution for select initiatives
We understand that no two engagements are the same and take the time to understand your business so we can bring you our proven best practices. We deliver on what matters: a detailed strategy that outlines where challenges and opportunities lie for your business, where to spend time and allocate resources, and how to enhance and protect your brand in the process. With a solid digital strategy, our clients avoid getting lost in the details or chasing shiny objects and can focus on building a profitable online business.
We developed an entirely new SEO strategy for a boutique online store for home furnishings, decor and gifts so they could compete in a difficult organic search environment. Results exceeded expectations with revenue from organic search up 74% and traffic up 68% within a one-year period.
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