Wednesday, September 7th at 2pm EST
Driving new customers through affiliate marketing is an important objective for advertisers. However, common challenges are: non-incremental value, cannibalization of existing marketing channels, and off-brand promotion.
Robert Glazer, Founder & Managing Director of Acceleration Partners joins Peter Northrop, Webinar Producer and Host of Which Test Won, to share best practices on how to elevate your affiliate marketing strategy. Robert will explain how retailers are focusing their affiliate programs on brand alignment, high-quality partners, mobile optimization and expansion to drive revenue.