Last week we hosted a webinar with Influence & Co. featuring strategies and tips for improving your content marketing and SEO. Matt Kamp, director of strategic partnerships at Influence & Co. spoke about the importance of content marketing and how to craft a compelling content strategy for your business. Sarah Johnson, vice president of client services at Acceleration Partners, discussed the basic tenets of SEO and how to make sure your content gets discovered by both potential customers and search engines.
Content marketing has been on the rise for months now. The high success rate of effective content marketing is feeding marketers’ desires to expand their programs. High-quality content continues to dominate search engine placements and is increasingly important for organic search rankings. Content is an integral part of any digital marketing strategy and is only going to grow in importance over the next few years.
If you missed the webinar, never fear. We’ve got a copy right here on our website. Watch it to find out
- How to create authentic content that showcases your expertise and engages an audience
- What your brand needs to know about Google’s latest updates
- How to use advanced SEO tactics to distribute your content and boost your brand’s organic reach in search engines
Watch it here or contact us to find out how our digital marketing experts can help maximize your digital marketing efforts.