Top 10 Phrases Americans Should Know When Working with Brits

As a proud English expat living in California, I know first-hand how challenging it can be for Americans to understand us British. Whilst I love both countries (I have to, my wife is American!), there are times where both the English culture and vocabulary can cause much confusion amongst Americans, especially in the workplace.

As Acceleration Partners has just launched in the UK and EMEA region, I thought I would take this chance to translate some of the phrases one is likely to hear from their British colleagues, especially if they work in the affiliate marketing space.

BP= British person

AT= American translation


BP  – I’m slightly concerned with the performance of this publisher, we should probably look at pausing them in the programme.

AT – I’m extremely worried about the performance of this publisher, we should remove them from the program immediately!


BP – I’m chuffed to bits with the results of that re-engagement campaign

AT – I’m very happy with the results of that re-engagement campaign


BP – Whose brew round is it?

AT- Who is going to make me a cup of tea?


BP – Ta for getting me that report

AT- Thanks for sending me that report


BP – Howay man, come for a couple of jars after work?

AT – Would you like to come to the pub to have a few beers after work?


BP– I dropped a clanger at work today

AT – I made a mistake at work today and really embarrassed myself


BP – This affiliate is the dog’s bollocks

AT – This affiliate is the best partner ever


BP –That advertiser is not too bad to work with

AT – That advertiser is very good to work with


BP – Kevin has really been slacking with this EOM reporting, I’m going to stick a rocket up his backside

AT – Kevin hasn’t done any of his EOM reporting, I need to have chat with him make sure he gets it done as soon as possible


BP – I was so knackered after work yesterday

AT– I was extremely tired after work yesterday.


I hope this serves as useful reference when working with your British counterparts. If you only take away one point from this post, remember that making a good brew (tea) is an easy way to win us over!

On a more serious note, there are many differences when running an affiliate program in the UK. As Robert Glazer quite rightly points out in his book Performance Partnerships, “Almost the entire UK affiliate industry is based in London and members of the industry naturally connect quite regularly.”

As a result, if you’re in London on business, don’t be surprised if you’re invited to a meeting at the pub. It’s where some of the best affiliate relationships are made!

With having 93 employees in 4 countries, AP is uniquely positioned to effectively manage affiliate programs globally. To find out how we can help your affiliate program, please contact us here.


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