Acceleration Partners founder and managing director Robert Glazer was recently featured in an interview with Heather Vale of Performance Marketing Insider.
They chat about how the affiliate industry is changing, particularly how an increasing amount of focus is being placed on the intersection of brand marketing and performance marketing, an area traditionally underserved in the affiliate space.
Bob also talks a little about what makes the AP approach unique, including the level of detail and care we put into management and the long-term relationships we’ve been able to build with some of the awesome brands we work with. He also discusses our philosophy regarding account management and how no one affiliate manager can manage five to ten programs well.
They cover all this and more in the interview, which you can watch in its entirety below: