Our Top 10 Blog Posts from 2016

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In 2016, we published over 180 blog posts on a variety of subjects, ranging from affiliate marketing, influencer marketing, attribution, digital strategy and Performance Partnerships™ to company culture, leadership, industry trends and more.

As we head in to a brand new year and start with a clean content slate, we thought we’d look back at our 10 most popular blog posts from 2016 (Note: these aren’t in any particular order).

1. Affiliate Marketing vs. Influencer Marketing: What’s the Difference?

Influencer marketing really took flight in 2016. Although the concept has been around since word-of-mouth marketing, this was the year that marketers put serious money and thought behind it. This also led to serious discussion about its value and whether or not it’s really all that different from affiliate marketing.

2. What you Need to Know about GA’s Top Conversion Paths Report

Attributing credit and value to a marketing touch point is not the simple process it once was. 2016 seems to be the year that companies got serious about attribution and putting their marketing team(s) to task to make it a priority. The starting point for many companies is to figure out how to leverage the attribution tools in Google Analytics (GA).

3. Top 5 SEO Trends for 2016

We kicked off 2016 with a post about five key SEO trends marketers should prepare for in 2016.  Review this post to see if our predictions were on the mark.

4. Infographic: Agency Vs. In-House

What marketing channels should you tackle in-house? Which ones should you outsource to an agency? Which channels require more of a hybrid approach? We put this popular infographic together to help you answer these important questions.

5. The Ultimate Affiliate Marketing Checklist

This comprehensive checklist breaks down the different areas of your program that need to be given special attention, as well as the individual activities that will keep it on a successful track the whole year through.

6. Partner Spotlight: Todd Crawford of Impact Radius

Todd Crawford, co-founder and vice president of Strategic Initiatives at Impact Radius, chatted with AP about a variety of topics, ranging from how the affiliate network got its foothold in the affiliate marketing industry, to what the affiliate landscape looks like today, to what companies need to think about if they want to take their program global.  There are a lot of great nuggets in this post.

7. How to Crush It With Facebook Ad Creative

Advertising via Facebook offers incredible opportunities for brands, but it’s also quite nuanced. We put this post together to share some of our best practices for how to create ads that tend to perform well on Facebooks advertising platform.

8. 7 Benefits of Link Building

Most e-commerce brands want to build a loyal customer base that not only makes purchases, but also happily recommends them to friends and family. Link building is one way to do this. In this post, we provide a few “white-hat” link building techniques to follow that can help you take your organic search and page ranking to the next level.

9. For Marketers, Pokémon Go is Game On

Niantic Labs rolled out their mobile game app, Pokémon Go, in July of this year. To say the game was a hit would be like saying that landing a Dragonite and a Snorlax in the same day is no big deal. The massive enthusiasm for the game took many by surprise. Whether you love it or are bewildered by it (or both) there’s no question that the game brought augmented reality to the forefront. This post shares the potential that this type of platform could provide to marketers in the coming years.

10. How We Define Performance Partnerships

Performance Partnerships™ is a term you’re going to hear a lot about from Acceleration Partners over the next few months and well into the New Year. Read this post to learn more about what it is and why we think it’s a game-changer for the affiliate/performance marketing industry.

We look forward to bringing you even more helpful insights in 2017 and beyond. Stay tuned!

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