Attribution. A word that that many equate with another noun: confusion. The growing bewilderment around attribution is due, in large part, to the increasingly complex and overgrown marketing landscape.
To help bring some clarity and consistency to the topic, we’ve written a new e-book titled, Marketing Attribution in a Multi-Touch World.
This extensive, in-depth e-book covers:
- The areas within your organization that are affected by attribution
- Why attribution is vital to the success of your company’s marketing efforts
- How users actually navigate across multiple channels and devices
- What you need to determine before you select an attribution model
- The different marketing attribution models and what they do
- How to determine which attribution model is right for you
- Attribution pitfalls to avoid
- Internal vs. External attribution
To gain a foundational understanding of what attribution is and means in today’s multi-touch marketing world and learn what you can do to implement an effective, ROI-focused attribution model in your organization, download our free e-book.