Check Your Fall/Winter Holiday Marketing Calendar – Twice!

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The last three months of the year are upon us – and boy are they busy times for marketing! Encompassing Halloween, Thanksgiving, Cyber Monday, and the Holiday Season, marketers will definitely have their plate full.  Here’s a reminder about some notable holidays coming up over the next three months. Make sure they are on your marketing calendar!

October

October 31st – Halloween

Breast Cancer Awareness Month

November

November 11th – Veterans’ Day

November 26th – Thanksgiving Day

November 27th – Black Friday

American Diabetes Month

Lung Cancer Awareness Month

December

December 6th – Start of Hanukkah

December 25th – Christmas

December 31st – New Year’s Eve

Universal Human Rights Month

Safe Toys and Gifts Month


Marketing Ideas

  • October – For most marketers, October is all about Halloween. Consider offering incentives or Halloween-themed products to help get your customers ready for this spirited holiday.
  • Thanksgiving Day – Thanksgiving is the official kick-off to the holiday shopping season. Provide value by promoting and sharing exclusive offers and in-store events. And, of course, free shipping is always appreciated.
  • Black Friday (November 27th) – Black Friday is one of the biggest shopping days of the year! People head to the stores to try and grab the best deals to gear up for the holiday season. Highlight limited-time sales, promotions, complimentary products, or special events to help boost sales.
  • Cyber Monday (November 30th) – By far the biggest online shopping day of the year. Offer flash sales, daily deals, discounts, promotions, contest, and special offers. And DON’T forget about mobile. Make sure your site is mobile-friendly and that you’re taking full advantage of social media in your marketing strategies.Lastly, give your audience all the information well ahead of time and remember that Cyber Friday buyers are still very much relying on email marketing to learn about great deals. Since we all get swamped by emails during this time of year, timing is key.
  • Christmas (December 25th) – It’s all about the warm, cheerful holiday spirit. Couple holiday-themed ad creative with a strong call-to-action because people are primed for shopping.
  • New Year’s Eve (December 31st) – Close out the year with resolutions, new opportunities, and end-of-year sales and roll out new promotions, products, and offers for 2016.

For in-depth strategies for making this your strongest Q4 marketing season yet, download our ebook, How to Prepare your Affiliate Program for the Holidays.

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