Summer holidays provide unique marketing opportunities for retailers to connect with their customers, enhance their brand, and expand their creativity. Here are a few summer holidays and observances to consider marketing around, as well as some helpful ideas for what you can do.
July 4th – Independence Day
UV Safety Month
National Picnic Month
National Parks Month
August 1st – National Mustard Day
August 2nd – International Friendship Day
August 13th – International Left-Handers Day
August 26th – Women’s Equality Day
National Immunization Awareness Month
Children’s Eye Health & Safety Month
Back to School
September 7th – Labor Day
September 11th – Patriot Day
September 21st – International Day of Peace
September 26th – Family Health & Fitness Day
Back to School
National Cholesterol Education
National Alcohol and Drug Addiction Recovery Month
National Honey Month
National School Success Month
Whole Grains Month
Prostate Cancer Awareness Month
Leukemia & Lymphoma Awareness
Summer Marketing Ideas
July 4th – Ideas span from putting red, white, and blue products on sale, to offering a buy three, get the 4th item free promotion. Sales could also be offered on items related to the holiday, such as clothing (shorts, dresses, tanks, sandals, swim suits, etc.) to food and outdoor fun items. And don’t forget to be social. Consider running a Facebook contest at the end of June that encourages fans and followers to vote for their favorite products of yours. Then, offer steep savings on those items in the week leading up to July 4th.
Back to School – Back to school is one of the most important times of the year for retail businesses – second only to the holiday shopping season. For some states, back to school starts in August, for others it’s in September. This makes the summer a great time to start reminding students and parents of all the things they’ll need in order to be ready for the start of the school year. This includes, clothes, dorm room items, shoes, backpacks, lunch bags, electronics, crafts, and more. Offer special sales for back to school items – and free shipping is always appreciated.
But keep in mind that if you wait until August to start thinking about your back to school marketing strategy, it will be too late. Most people start shopping at least three weeks before the start of school. That means your back-to-school strategy needs to be in place by July at the latest. For a comprehensive list of different back-to-school promotion strategies available to retailers, be sure to download our e-book, the Digital Marketer’s Guide to Back to School.
Labor Day (9/7) and Patriot’s Day (9/11) are two special holidays worth recognizing in your marketing strategies. For many, these holidays also signify the end of summer and the start of the school season, therefore, it’s an ideal time to put summer-related items on sale – shorts, sandals, tanks, swim suits, swim gear, sunglasses, grilling supplies, camping gear, etc. These September holidays are a great way to strengthen your brand and offer some worthwhile sales before the Thanksgiving and Christmas holiday season kicks into full gear.
Maximize Your Marketing Across Multiple Channels
Whatever summer holiday marketing ideas you incorporate, it’s important to share them across all your marketing channels as it will allow you to concurrently deepen and expand your reach. This means emails, newsletters, blog posts, social media and other online channels.
In addition to offering other value-added content, post the holiday deal on Facebook and Twitter once a day leading up to the promotion.
Additionally, consider leveraging remarketing in order to connect with visitors to your website who did not make an immediate purchase or inquiry. This approach allows you to position targeted ads in front of them as they browse elsewhere on the internet.
Contact us to find out how you can make the most out of your marketing this summer. Happy Summer Holidays!