Digital channels grew by leaps and bounds in 2014, with global advertising spend increasing 16.7 percent and surpassing 25 percent of all media spending for the first time. This trend will continue in 2015 with global spend on digital predicted to jump 15 percent bolstered by mobile and social ad campaigns.
To support digital marketers during this important planning period, this eBook provides an overview of the latest online trends and best practices for connecting with, engaging and converting customers.
- Digital marketing trends that are positioned for major growth in 2015.
- What consumers are expecting from digitally savvy brands.
- Steps to supercharge your customer acquisition engine in 2015.