Are you going to be at the Shop.org Summit in Seattle later this month? Be sure to catch Bob Glazer. He’s hosting a roundtable there on Wednesday October 1st, from 12:15 – 1:15 in the Expo Hall at Table #15. Register today to reserve your spot!
Given the size of the affiliate channel (it currently accounts for 10-20% of online sales), there is shockingly little content out there for marketers looking to maximize their affiliate marketing efforts.
Many marketers have read about how many poorly managed affiliate programs might seem like channels for new customer acquisition, but are actually major cost centers that cannibalize other marketing channels. And even those that are trying to turn their programs around still have questions, like
- How can a program leverage attribution to improve ROI?
- What new strategies can be implemented to optimize our affiliate base?
- How can we build a successful affiliate program without relying on coupon sites?
Thankfully the Bob-Glazer-hosted roundtable How to Transition to a Next-Generation Affiliate Program will answer all your affiliate marketing questions and give you advice for how you can improve the operation of your program.
He and Daniel Marques, Director of Channel Marketing at adidas Group, will cover best practices for a next-generation affiliate program including network selection, success metrics, program management options, terms and conditions, commission levels, and types of affiliates.
This roundtable is the best way to get information about affiliate marketing at the Shop.org Summit. Not only will you get personal advice from some of the foremost experts in the field, but you’ll learn about the real-life innovations of the adidas and Reebok programs. Reserve your spot now.