Tuesday night, March 22nd, Acceleration Partners hosted, “AP Experts in Digital Media Dinner” at Post 390 restaurant in Boston’s Back Bay. This expert dinner series gathers the best minds in digital marketing to discuss some of the industry’s latest trends and strategies. Some of the guests included VP of eCommerce at Reebok, Senior Digital Marketing Manager at Moo, VP of Marketing at Talbots, CEO of Lovepop, VP of Acquisition at Constant Contact, Head of Marketing at Life is Good, CMO of Smart Destinations, CMO of The Grommet and many other established leaders in the Boston area.
Events like AP Experts in Digital Media gives industry leaders the opportunity to network, share experiences and key learnings, give insights into new industry trends, and share best practices in the space. Gathering a group of likeminded, dynamic people leads to great inspiration and we saw this first hand on Tuesday night.
The event began with a brief cocktail party followed by a discussion during dinner moderated by Sarah Fay, Managing Director of Glasswing Ventures. Sarah lead the discussion on a range of topics which included digital marketing trends for 2016, multi-touch attribution and attribution platforms, the necessity of mobile, Pinterest and other social media advertising channels, content marketing, and next generation performance marketing strategies.
The night wrapped up as the group mingled with one another over dessert and coffee to share their key takeaways of the night.