Today Acceleration Partners, the leading performance marketing agency, launched the industry’s first Affiliate Grader, a free digital tool that uncovers affiliate program strengths as well as areas of improvement. From program management and compliance to affiliate recruitment and campaign optimization, Affiliate Grader measures program effectiveness and grades performance on a 1-100 scale. The tool also provides dozens of tips as well as resources for improvement.
“Our mission at Acceleration Partners is to help companies transition to next generation affiliate programs that are brand aligned and generate incremental revenue,” said Robert Glazer, Founder & Managing Director, Acceleration Partners. “Our new Affiliate Grader examines a comprehensive list of factors to consider when evaluating the caliber of an affiliate program which is what makes it such a valuable tool. By pinpointing areas of inefficiency and identifying strategies for growth, marketers have a tremendous opportunity to improve performance of these programs.”
Affiliate Grader is designed for marketers who have a well-managed affiliate program and want to ensure they aren’t missing anything or for marketers who aren’t satisfied with the results of their program and want to understand why. With Affiliate Grader, marketers can:
- Discover whether affiliates are in compliance, the key to preventing fraud and maintaining brand-aligned promotions
- Identify whether program management strategies are working
- Assess practices around recruitment and activation of affiliates
- Evaluate affiliate program concentration as well as strategies for identifying top affiliates
- Measure affiliate program capacity for driving incremental sales
- Understand priorities and actionable next steps for improvement
Affiliate marketing has become one of the most effective forms of online marketing with over 80% of brands leveraging it as part of their marketing mix. Affiliate Grader can make all the difference in ensuring affiliate programs are a valuable part of a company’s performance marketing portfolio.
Affiliate Grader is live and available now for marketers to test their affiliate program’s effectiveness at www.AffiliateGrader.com.
About Acceleration Partners
Acceleration Partners, is an award-winning performance marketing agency focused on delivering brand-aligned, customer acquisition programs for growing consumer products and services companies. A leader in affiliate marketing and Performance Partnerships™, Acceleration Partners works with clients to design strategies and execute programs that deliver measurable, sustainable growth through transparent, high-value tactics. Acceleration Partners is trusted by the world’s largest brands including adidas, Gymboree, ModCloth, Reebok, Target, Warby Parker and many others. For more information, visit http://www.accelerationpartners.com.