By now, most marketers know what Influencer Marketing is. What they don’t know – or struggle to figure out – is how to cost-effectively track and measuring results—especially bottom on funnel metrics such as engagement, click through rate and impressions.
In addition, most brands struggle with identifying the right influencers for their brand, engaging them, and effectively communicating with them during a campaign.
On this episode, Alison Chew, the Director of Partners and Innovation here at Acceleration Partners, addresses these challenges and brings to light new, innovative solutions that leading companies are implementing.
Listen to the episode here.