Congratulations to our client Shutterfly, whose Tiny Prints affiliate program was nominated this week as a finalist for the Exceptional Merchant category of the 2011 Affiliate Summit Pinnacle Awards. The Exceptional Merchant award is the affiliate marketing industry’s most prestigious prize, and recognizes the company with the most admired affiliate program. Having been part of the Tiny Prints program launch and ongoing management for the past four years, our team is very happy to see all of the hard work put into the program recognized by the affiliate industry and our peers. Tiny Prints has long understood the value of a healthy affiliate program and has supported its affiliates with a tremendous amount of resources, allowing for new innovations and creating a strong leadership position in the industry. The other two nominees this year are Amazon.com and Overstock.com, two of the largest, most respected online retailers. We are pulling for Tiny Prints to win to demonstrate that a smart, clean, and well-run program can hold its own against even the biggest of the internet retail heavyweights.
While the award is for the “Exceptional Merchant,” the Tiny Prints affiliates in the program deserve much of the credit. Acceleration Partners has spent a lot of time with Tiny Prints making sure that the right affiliates are in the program and that the wrong affiliates are kept out. We are consistently impressed by the quality of our affiliates and their ability to both innovate and find new ways to promote our program. Without them, this nomination would certainly not have not been possible.
Being nominated for this award demonstrates that companies who take the time to carefully and actively manage the growth of their affiliate programs and develop meaningful, long lasting relationships with affiliates will receive both a higher return on investment and a more positive impact on their brand. To learn more about the Tiny Prints affiliate program, please visit http://www.accelerationpartners.com/affiliate-program-management/.
To see all of the Affiliate Summit Pinnacle Award nominees, please visit http://www.affiliatesummit.com/pinnacle-awards-finalists-at-affiliate-summit-west-2012/. You can also leave comments on the nominations at http://forum.affiliatesummit.com/topic/2167-pinnacle-awards-finalists-at-affiliate-summit-west-2012/. Best of luck to all the nominees and we look forward to hearing about the winner at Affiliate Summit in January!