Articles & Insights

Acceleration Partners Named #3 Boston Business Journal Pacesetter of Fastest Growing Private Companies in Massachusetts

April 18, 2014 | Company News

Last month Acceleration Partners was honored to be named one of the Boston Business Journal’s 2014 Pacesetters. The 2014 Pacesetters are comprised of the seventy privately held businesses in the Bay State that experienced the highest revenue growth between 2010 and 2013. According to Chris McIntosh, publisher of the BBJ, “This year’s list is our strongest and most diverse to date and was drawn from a record number of submissions vying…

Google’s SERP Redesign: What You Need to Know

April 11, 2014 | Paid Search, Search Engine Optimization

Earlier this month, Google updated the appearance of its search engine results pages (SERPs) and the whole world did a collective pug head-tilt of puzzlement. Something was definitely different, but what exactly? Here’s the lowdown on what Google changed, what you can do about it and our best guesses as to some of the motivations behind it. Ads The first thing that’s immediately noticeable is the absence of yellow highlighting…

A Great Time at AM Days San Francisco

April 4, 2014 | Company News, Current Events

In March several members of the Acceleration Partners team spent a packed few days at Affiliate Management Days in San Francisco. The event featured a great mix of industry veterans and new players looking to learn the ins and outs of affiliate marketing. AP Founder and Managing Director Robert Glazer was fortunate enough to have the opportunity to deliver a keynote speech on how affiliate marketing is growing up. He…

Amazon: Keep Your Friends Close and Your Frenemies Closer?

March 31, 2014 | ECommerce, Marketing, Paid Search, Search Engine Optimization

These days, Amazon is practically synonymous with online retail. With the Jeff Bezos-led behemoth pioneering free two-day shipping, drone delivery, and many other innovations, it shows no signs of slowing down. For many online shoppers, Amazon is their first and only stop when they want to make a purchase. It’s only natural, then, that many new e-commerce businesses, especially those that only sell a single product, rush to get their…

Click Fraud Isn’t New: And Here’s How to Avoid It

March 27, 2014 | Affiliate Marketing, Current Events, ECommerce, Marketing, Paid Search

Click fraud isn’t new. Savvy marketers have known about it for some time. But the amount of fraud is so staggering – and the digital marketing industry’s response so lackadaisical – that the situation is approaching a tipping point that is sure to drive changes in media buying. The Wall Street Journal picked up the topic in a recent article, reporting that “36% of all Web traffic is considered fake,…

How Affiliates Can Avoid the Wrath of Google

March 13, 2014 | Affiliate Marketing, Marketing, Search Engine Optimization

For the last several years Google has been cracking down on spam and many low-quality sites have disappeared from Google’s results. For most sites, it’s pretty black and white: generate quality original content, and you should be fine. But there are some legitimate sites that have been caught in a gray area by the recent algorithm changes. Among these are affiliates, which often feature content distributed by merchants, and, thus,…

How to Use Facebook Ads Effectively

February 15, 2014 | Marketing, Paid Search, Social Media

Anyone who’s spent five minutes on Facebook during the last few years can see advertising is becoming a much more prevalent part of the Facebook experience. The social networking behemoth is monetizing, and that means it needs to bring in advertising dollars. These days it’s nearly impossible for even the most active businesses to achieve success on Facebook with a purely organic model. To truly maximize the social media channel…

How Affiliates Can Organize Their Emails for Success

February 8, 2014 | Affiliate Marketing, Marketing

Let’s just say it: email is a scourge of humanity. Yes, it’s made our lives so much easier in so many ways – and we almost surely take it for granted – but is there anything more stressful than an overflowing inbox? Or, one of those work days that you spend doing nothing but answering emails, which seem to multiply like the heads of the Hydra – every time you…

Catch Bob Glazer with Discounted Passes to AM Days

February 4, 2014 | Affiliate Marketing, Company News, Current Events, Marketing

Can’t get enough Bob Glazer? Then head to AM Days March 19-20 in San Francisco. Bob’s giving a keynote address on the affiliate marketing industry’s latest transformation. He’ll be talking about what savvy marketers are doing to their affiliate marketing programs to fend off fraud, off-brand promotion, and misplaced incentive that reward affiliates for delivering existing, instead of new, customers. He’ll shine light on the emerging Gen 2 of affiliate marketing, including…

How Mobile Is Changing Affiliate Marketing

February 4, 2014 | Affiliate Marketing, Marketing

It’s not going to come as a surprise to anyone who pays even cursory attention to digital marketing that mobile technology is changing the way businesses attract and interact with their customers. But what does mobile mean for affiliate marketing specifically? In affiliate marketing, as in the rest of the digital world, mobile traffic is exploding. On ShareASale, one of the major affiliate marketing networks, 25% of traffic and 20%…