See Bob Glazer at the Shop.org Summit
Are you going to be at the Shop.org Summit in Seattle later this month? Be sure to catch Bob Glazer. He’s hosting a roundtable there on Wednesday October 1st, from 12:15 - 1:15 in the Expo Hall at Table #15. Register today to reserve your spot! Given the size of the affiliate channel (it currently accounts for 10-20% of online sales), there is shockingly little content out there for marketers looking to maximize their affiliate marketing efforts. Many marketers have read about how many poorly managed affiliate programs might seem like channels for new customer acquisition, but are actually major cost centers that cannibalize other marketing channels. And even those that are trying to turn their programs around still have questions, like
- How can a program leverage attribution to improve ROI?
- What new strategies can be implemented to optimize our affiliate base?
- How can we build a successful affiliate program without relying on coupon sites?